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StartZone Event Calendar

To sign up please call (206) 592-3388 or email: startzone@highl​ine.edu.

Most workshops are held at Highline College in the Outreach Center, Building 99 (map)

Wednesday, October 18, 2017

6:00-9:00 pm
Business Management - Part 2 The Basics of Money


The Basics of Money is the heartbeat of any company. Successful money management can make or break a business


In this class you will learn

  • The basics of cash flow management
  • How to read a financial statement
  • Steps to improving cash flow
  • The basics of getting your business financed

  • This class is taught through real world examples in a non-threatening, easy to understand format



    Presenter: Stevenson, Alice
    99-140

    Tuesday, October 24, 2017

    6:00-9:00 pm
    Building a Business Plan in 3hrs


    Do you need to write a business plan and dont know where to start?


    This is the class for you. Learn the basics of marketing, sales and finance in this easy to follow, interactive class.


    Presenter: Stevenson, Alice
    99-132

    Tuesday, November 7, 2017

    6:00-9:00 pm
    CLASS I: BUILDING YOUR ONLINE PRESENCE


    Building Your Online Presence
  • Overview of Online Marketing
  • Create a Customer Avatar
  • Google My Business Submission
  • Bing Submission
  • Top Online Directories Submission

  • Students will learn to identify their target market and how to submit their business to the top online directories and search engines for their industry. If desired, student should have access to their Google account (or student can create a new account for their business) so they can work on this task in class. *If you want to bring your own laptop to class it will help you in creating your business listings online.



    Presenter: Washington, Annette
    99-251

    Thursday, November 9, 2017

    6:00-9:00 pm
    CLASS II: CONTENT AND SOCIAL MARKETING


    Content Marketing

  • Blogging Overview
  • Video Marketing Strategies
  • Keyword Research
  • Video Creation Techniques

  • Social Media Marketing
  • Facebook Marketing
  • Other Social Marketing

  • Students will learn how to create blogposts that work to build a list and get sales. Students will also learn how to use video to promote their business. They will learn tips on how to create video with or without being in the video and how to market the video online.  Students should have access to their YouTube account or be ready to create a new account to work on the tasks in this class. Students will also learn basic marketing strategies for Facebook or other social accounts.



    Presenter: Washington, Annette
    99-251

    Tuesday, November 14, 2017

    6:00-9:00 pm
    CLASS III: MARKETING AUTOMATION


    Marketing Automation
  • Email Marketing Overview
  • List-Building Strategies
  • Setup Email Client
  • Setup Campaigns
  • Follow up

  • Students will learn the importance of customer list and how to setup an email campaign complete with follow-up strategies that can work to drive traffic and sales. Students can create an email marketing account and campaign in this class.



    Presenter: Washington, Annette
    99-251

    Thursday, November 16, 2017

    6:00-9:00 pm
    CLASS IV: YOUR ONLINE REPUTATION


    Your Online Reputation
  • Building Your Online Reputation
  • Systems
  • Q&A
  • Specific help and training

  • Students will learn about building, managing and marketing their business online reputation as well as how to handle any online reputation issues.


    Presenter: Washington, Annette
    99-251

    Tuesday, December 5, 2017

    6:00-9:00 pmReality Check 1&2

    This workshop will help you assess your readiness and the feasibility of your business goals and get to a quick "go-no go" decision.

    Once you complete the 4 part series you will have an opportunity to meet with a StartZone Business Specialist for one-on-one consulting.


    Presenter: Stevenson, Alice
    99-251

    Thursday, December 7, 2017

    6:00-9:00 pmReality Check 3&4

    This workshop will help you assess your readiness and the feasibility of your business goals and get to a quick "go-no go" decision.

    Once you complete the 4 part series you will have an opportunity to meet with a StartZone Business Specialist for one-on-one consulting.


    Presenter: Stevenson, Alice
    99-132

     


     

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