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Marketing Your Business 

Q How do I go about determining my customer profile?

A Developing a customer profile is crucial to the success of a business. In starting your research you need to ask yourself over and over, "Who is my customer." Is your customer (the buyer) the end user, the conduit, the distributor, etc.? Is your customer an individual or another business? The demographics (age, gender, location, education, income level, etc.) and the psychographics (needs, values, interests, etc.) of the customer base determine the target market. You will answer the questions of market size and potential. There is an abundance of census data available. More condensed information can found if you know the zip codes for your target market. Numerous organizations provide information on communities and develop community profiles (see EDC above). Some specialize in a particular service such as information you need to know when moving to a new community. An example gives pertinent demographic information by zip code or school area when you select "Neighborhood Profile."

 


 

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