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Marketing Your Business 

Q How do I compare to my competition?

A Developing and growing your business is an exercise in asking and answering questions. This includes asking questions about your competition. Will you lead or follow your competition? This will be determined on when you ask and answer questions regarding product, customer, sales, potentiality, price, place, etc. You need to know your strengths and those of your competitors as well as your weaknesses and their weaknesses. A good way to assess this information is to develop a matrix that can display your comparisons at a glance.

 


 

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